Noriko Kawakami Keita Fukasawa Jaime Hayon Yoko Naito Exilim

Noriko Kawakami

Journalist. After working as an editor for the design magazine AXIS, she began her career as an independent journalist in 1994. Also works as an associate director for 21_21 DESIGN SIGHT. She is the author of “Realising Design” (TOTO Shuppan), as well as one of the curators of the“WA: l'harmonie au quotidien --- Design japonais d'aujourd'hui”exhibition (Paris, 2008). Columnist for the web magazine of Figaro Japon.
http://column.madamefigaro.jp/culture/design/

Keita Fukasawa

Freelance editor. Born in 1974. After working in the editorial department of Studio Voice, he began his career as an independent editor. Editor for Numero Tokyo (Fusousha) and contributing writer to several magazines including AXIS, Casa BRUTUS and Pen. In addition to these web- and print-based activities, he also plans, edits and writes for a wide variety of other projects. Handled editorial direction for the forthcoming book “Memorable Books and Magazines”(BNN Shinsha, November 2008).
http://www.public-image.org/fukasawa

Jaime Hayon

Born in 1974 in Madrid. Frequent collaborator on projects merging art and design with many brands, including Camper, Swarovski, Barcelona Design, Metalarte, Bisazza and Moooi. Involved in the overall branding design of Spanish porcelain art brand Lladro since 2006 as art adviser. Selected as one of the World’s Best 100 Creators by Time magazine in 2007.
http://www.hayonstudio.com/home.php

Yoko Naito

Heads the flower art brand that handles spatial design, decoration and choreography for fashion, art, music and interior design companies and brands. Currently involved in collaborative projects with several fashion brands, cafes and films, in addition to handling party decoration, shop displays, and more. In addition, her limited edition Christmas-related products are now on sale at ZOZO TOWN, 246 Café and other venues.
http://www.dadaflora.com/

Directed by Ryo Inoue

Decinemation
Spatter… Move about… Products around you take life and start moving in the time called "vision". This is a visual installation that opens up a different viewpoint by replaying daily commodities with the change of time. Products come and go in super slow motion by the hi-speed camera "EXILIM" and animation to unify and estrange. This shall present us with the relationship with new products in the age of eco-friendly.